Maison Rouge
Handcrafted desserts in Manhattan
MAISON ROUGE
Maison Rouge is a European pastry project rooted in craftsmanship, hospitality, and a deep respect for tradition. Inspired by classic European pâtisserie and shaped by a modern New York sensibility, the project centers around its signature éclairs — a hero product developed with precision, balance, and restraint. Alongside refined fruit-mousse cakes and handcrafted pralines, the éclairs define the Maison Rouge identity: thoughtful flavors, elegant design, and technique-driven execution. Every dessert is created with intention, and every visit is meant to feel personal, welcoming, and quietly memorable.
Presentation
CLASSIC VIBE
Today’s market is saturated with new projects built around minimalism and urban aesthetics. While these approaches feel contemporary, Maison Rouge is guided by a different conviction: that modern classic design is the only language capable of creating a lasting sense of beauty, comfort, and warmth. Our design philosophy draws on timeless forms, balanced proportions, and refined details that invite guests to slow down and feel at ease. By choosing a modern classic approach over short-lived trends, Maison Rouge aims to remain relevant, recognizable, and emotionally resonant over the long term — not just visually current, but enduring..
DESIGN CONCEPT
We are the owners of a family‑run restaurant business, driven by a passion for creating unique desserts and exploring bold culinary experiments.
ABOUT US
Valeriia Saprina
Owner & Pastry Chef at Maison Rouge NY
Hey! My Name is Valeriia Saprina. I create edible art with a passion for detail and excellence. I’ve trained with world-renowned pastry masters like Cédric Grolet, Pierre Hermé, and Jordi Roca, learning their techniques and vision.
Blending French traditions with modern aesthetics, I craft desserts that unite flavor, texture, and elegance. For me, pastry is more than sweets — it’s an art meant to inspire and delight.
From refined entremets and couture wedding cakes to playful 3D sculptures, each creation is a moment of joy made with the finest ingredients.
Alexey Saprin
I am an entrepreneur and restaurateur with a track record of building and scaling businesses in both hospitality and technology. Together with my wife and co‑founder Valeria, I moved to the United States two years ago and created Evergreen, a European‑style restaurant in Colorado Springs that quickly became the city’s most popular dining destination.
Before entering the culinary world I founded and managed an IT company and ran ventures in hospitality and specialty food retail, experiences that honed my skills in operations, finance and customer service.
Our combined passion for authentic European cuisine and innovative desserts, coupled with hands‑on leadership and a proven ability to execute, underpins our vision for Maison Rouge – a premium pastry boutique in Manhattan that will bring world‑class confections and a distinctive dining experience to the U.S. market.
Before entering the culinary world I founded and managed an IT company and ran ventures in hospitality and specialty food retail, experiences that honed my skills in operations, finance and customer service.
Our combined passion for authentic European cuisine and innovative desserts, coupled with hands‑on leadership and a proven ability to execute, underpins our vision for Maison Rouge – a premium pastry boutique in Manhattan that will bring world‑class confections and a distinctive dining experience to the U.S. market.
OUR ABROAD EXPERIENCE
Our portfolio includes over 10 successful restaurant and fast-casual projects — each created from the ground up, from concept and branding to launch and operations. All of these establishments continue to thrive today, united under one management and guided by the same philosophy of quality, aesthetics, and exceptional service.
We build concepts that go beyond openings — they evolve into recognizable brands with well-structured business systems, thoughtful menus, strong visual identity, and loyal audiences.
We build concepts that go beyond openings — they evolve into recognizable brands with well-structured business systems, thoughtful menus, strong visual identity, and loyal audiences.
OUR US PROJECT -
EVERGREEN RESTAURANT
EVERGREEN RESTAURANT
In August 2024, we opened our first restaurant in the United States — EVERGREEN, located in Colorado Springs, Colorado.
Before launching our first U.S. restaurant, we traveled through 47 states and crossed the country three times, searching for a small city with strong potential and low competition. After finding the perfect location, we opened a restaurant offering delicious and affordable European cuisine in a beautiful, cozy setting.
Within just one year, Evergreen became one of the most popular and successful restaurants in the city. During this time, we gained deep experience in the U.S. restaurant industry, learning about local regulations, taxes, and business practices, while also adapting our recipes to suit American tastes.
We also tested our line of signature desserts, which quickly proved to be in high demand and highly appreciated by local guests — confirming our vision and paving the way for our next projects in the U.S.
In October 2025, Evergreen Restaurant was transferred to new ownership as part of a planned strategic exit, enabling the founders to redeploy capital and operational bandwidth toward launching a new flagship project in New York City.
Evergreen Restaurant Before launching our first U.S. restaurant, we traveled through 47 states and crossed the country three times, searching for a small city with strong potential and low competition. After finding the perfect location, we opened a restaurant offering delicious and affordable European cuisine in a beautiful, cozy setting.
Within just one year, Evergreen became one of the most popular and successful restaurants in the city. During this time, we gained deep experience in the U.S. restaurant industry, learning about local regulations, taxes, and business practices, while also adapting our recipes to suit American tastes.
We also tested our line of signature desserts, which quickly proved to be in high demand and highly appreciated by local guests — confirming our vision and paving the way for our next projects in the U.S.
In October 2025, Evergreen Restaurant was transferred to new ownership as part of a planned strategic exit, enabling the founders to redeploy capital and operational bandwidth toward launching a new flagship project in New York City.
OUR COLLECTION
Signature éclairs are at the heart of Maison Rouge. Crafted using classic European technique, they feature both timeless and distinctive flavors — from strawberry, hazelnut, and coconut to matcha, mango, and blue masala. Made with the highest-quality ingredients, each éclair is carefully balanced in texture and taste, designed to satisfy even the most discerning palates.
Signature Eclairs
Signature éclairs are at the heart of Maison Rouge. Crafted using classic European technique, they feature both timeless and distinctive flavors — from strawberry, hazelnut, and coconut to matcha, mango, and blue masala. Made with the highest-quality ingredients, each éclair is carefully balanced in texture and taste, designed to satisfy even the most discerning palates.
Fruit Mousse Pastries
Our fruit mousse pastries are miniature works of edible art, combining sculptural design with refined flavor. Shaped to resemble real fruits and finished with natural glazes or velvety coatings, each pastry reveals layers of airy mousse, delicate sponge, and balanced fillings. Seasonal collections highlight flavors at their peak, offering desserts that feel playful, elegant, and thoughtfully crafted — perfect both for personal indulgence and as a refined gift.
Special Day Cakes
Our Special Day Cakes are created to mark life’s most meaningful moments. Crafted with delicate layers of mousse, sponge, and ganache, each cake is tailored to the occasion and personalized in both flavor and design. From refined minimalist forms to sculptural statement pieces, every cake is finished with elegant detail and presented as a true centerpiece for your celebration.
Travel‑boxes with creamy desserts
Maison Rouge travel boxes are thoughtfully curated to deliver the brand’s signature desserts wherever you go. Featuring an assortment of creamy mousses, layered classics, and seasonal specialties, each box is designed for ease, freshness, and elegant presentation. A refined way to enjoy premium desserts on the go or share a thoughtful gift.
OUR PLANS
2026-2027
January
January
On-line sales and Wholesale
NYC local delivery and pick-up
Phase one focuses on launching production from a certified commissary kitchen, alongside securing the necessary retail and wholesale licenses. Sales will be driven through direct channels — social media and the website — while actively developing wholesale partnerships with both independent and chain cafés. In parallel, Maison Rouge plans to apply for pop-up placements at popular Manhattan markets and food halls, using these high-traffic locations to build brand visibility, test demand, and establish a strong presence within the city’s premium dessert scene.
September
September
Pastry Boutique in Manhattan
The flagship boutique in Manhattan has opened.
The next stage of the Maison Rouge project is the opening of a dedicated pastry boutique in one of New York City’s most sought-after neighborhoods — Greenwich Village, SoHo, Chelsea, or the Upper West Side. Depending on the selected location, space configuration, and the level of investment secured, the project will follow one of two paths: either relocating production and integrating it directly with the retail boutique, or continuing production at a commissary kitchen while operating the boutique as a focused retail and brand-experience space with daily deliveries. This flexible approach allows Maison Rouge to adapt efficiently to real estate opportunities while maintaining product quality and operational control.
November 2027
November 2027
New points of sale
Pop-up and Christmas market points of sale
Expand our presence by opening new points of sale at Christmas markets and small pop‑up venues, and by establishing full‑service boutiques in key neighborhoods throughout New York City.
You’re welcome to be a part of this journey and support our dream.
Minimum secured investment from $100
Minimum secured investment from $100
To bring this vision fully to life, we need your help once more. We’ve launched a fundraising campaign on HoneyComb Credit, where anyone can support the project with an investment of any size and receive a guaranteed return. Your support would mean more than you can imagine — not just for the finances, but for the courage it takes to build something this ambitious in a city that demands the highest standards.
FEEL FREE TO CONTACT US
+1 954 498 7946 saprinalex@gmail.com
312 W 43rd st. New York 10036
